Tonight sees the launch of New Balances latest trainer collection for their Campaign, 'Lets Make Excellent Happen'. Its premise revolves around their continued use of traditional methods of craftsmanship in the production of its shoes, at their factory in Flimby. Up there they focus on function over fashion and follow grass routes initiatives. Hence them commissioning me to design & hand silkscreen the events invites.
My opportunity to bask in the smug glow that signalled the end of four solid days printing was unfortunately short lived on receiving news that I'd manage to omit the first word of their tag line. As described to me, its neglect was comparable to printing '___ Do It' on an advertisement for Nike. Fair play. Always keen to find a positive, its mending proved joyful when overprinting the missing verb in a transparent fluorescent pink. Its presence providing a vibrant lease of life to a previous monotone text. Just one more happy accident.
